"Let me highlight this word: CREATE," says Eole Water executive Thibault Janin. "All existing solutions (wells, desalination, lakes/rivers pumping, etc) only treat an existing source of water." He adds that the world's water scarcity will affect more than the 150 million possible WMS1000 customers; household water needs are also growing, so Eole Water is seeking other solutions—especially affordable ones. Once testing is complete, each WMS1000 should cost $600,000 and last for 20 years.